Sökresultat för: John O'Shaughnessy
Consumer Behaviour (Häftad)
avJohn O'Shaughnessy
ISBN: 9781137003768 - UTGIVEN: 201212Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to cr[...]
Persuasion In Advertising (Pocket)
avNicholas J. O'shaughnessy, John O'shaughnessy
ISBN: 9780415322249 - UTGIVEN: 2003-11-20Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. It includes case studies on campaigns as diverse as Death Cigarettes and Mecca Cola.[...]
Explaining Buyer Behavior: Central Concepts And Philosophy Of Science Issues (Inbunden)
avJohn O'shaughnessy
ISBN: 9780195071085 - UTGIVEN: 1992-03-01
Patterns of Business Organization (Rle: Organizations) (Inbunden)
avJohn O'shaughnessy
ISBN: 9780415824743 - UTGIVEN: 2013-05-01
